Want your mobile app more productive? Use these essential features

Create a dynamic mobile app

Author:

Mohit Sharma

12 March, 2024

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Unlock the full potential of your mobile application with a perfect blend of essential features. From seamless user onboarding to secure biometric authentication, our app offers convenience, usability, and data-driven insights. Dive into the power of social logins, bottom navigation, AppsFlyer integration, Firebase Cloud Messaging, Touch ID security, and Firebase Analytics. Elevate user engagement, optimize marketing efforts, and drive app success with a holistic approach to mobile app development.

Social Logins

Social logins also known as social sign-on or social SSO (Single Sign-On) allow users to log in to a website or app using their existing credentials from a social networking service like Facebook, Twitter, Google, or LinkedIn. Integrating this feature in your app helps users and eliminates the need for users to create new accounts and remember additional passwords.

how social logins work for your app:

The user chooses social login: On the login page, the user selects the social network they want to use to sign in.

Redirection and authentication: The user is redirected to the chosen social network's login page where they enter their existing credentials.

Permission request: The social network asks the user for permission to share their profile information with the website or app.

Data sharing: Once the user grants permission the social network shares relevant information (usually name, email address, and profile picture) with the website or app.

Account creation or login: The website or app uses the received information to either create a new account for the user or log them into an existing account.

Benefits of having social logins in your app:

Convenience: Users can avoid the hassle of creating new accounts and remembering multiple passwords.

Increased sign-up rates: Social logins can simplify the sign-up process potentially leading to more users creating accounts.

Pre-populated profiles: Social logins can automatically fill in some user information reducing form-filling time and improving the user experience.

Reduced login friction: Social logins help users bypass traditional login forms leading to a faster login process.

Potential for targeted marketing: Some social logins provide access to basic user data (like interests and demographics) that can be used for targeted marketing (with user consent).

Bottom Navigation

App bottom navigations are a type of navigation bar that appears at the bottom of the screen on mobile devices. They provide users with quick and easy access to the main sections of an app. Adding this to your mobile app gives users easy navigation and enhances user experience.

Benefits of using app bottom navigations:

Improved usability: Bottom navigations are easy to reach with a thumb even on large phones. This makes it easier for users to navigate your app without reaching for the top of the screen.

Clear hierarchy: Bottom navigations can help to visually communicate the hierarchy of your app's content. The most important sections of your app should be represented by the icons in the bottom navigation bar.

Faster navigation: Bottom navigations allow users to switch between the main sections of your app with just a tap. This can help to improve the overall user experience of your app.

Things to keep in mind when designing app bottom navigations:

Number of items: It is generally recommended to have between 3 and 5 items in a bottom navigation bar. Too many items can make the bar difficult to use while too few items may not provide users with enough options.

Icon selection: The icons used in the bottom navigation bar should be clear and easy to understand. They should also be visually consistent with the overall design of your app.

Labelling: You may also consider adding labels to the icons in the bottom navigation bar. This can be helpful for users who are unfamiliar with your app.

AppsFlyer

AppsFlyer is a leading mobile marketing analytics and attribution platform. It helps businesses understand the effectiveness of their mobile app marketing efforts by providing data-driven insights and attribution capabilities. Integrating this into your app will provide you with better insight and help build marketing strategies.

Track user interactions: It tracks all user actions within your app including downloads, installations, in-app events (like clicks and purchases) and more.

Attribution: It determines which marketing channels and tactics (e.g., social media ads, influencer marketing) are driving app installs and user acquisition. This attribution capability is crucial for understanding where your users are coming from and which marketing efforts are yielding the best results.

Marketing analytics: It provides comprehensive analytics dashboards and reports to visualise user engagement, campaign performance, and overall app performance.

ROI measurement: It helps you calculate the return on investment (ROI) of your marketing campaigns by analyzing the costs associated with each channel and comparing them to the resulting conversions and revenue generated.

Additional features: It offers features like deep linking, fraud protection, creative optimization, and audience segmentation to further enhance your marketing efforts and user experience.

Benefits of using AppsFlyer:

Data-driven decision-making: Gain valuable insights to optimize your marketing strategies and allocate resources effectively.

Improved marketing ROI: Maximize your return on investments by identifying the most successful marketing channels and tactics.

Deeper customer understanding: Gain insights into user behaviour and preferences to personalize your app and marketing messages.

Reduced fraud: Protect your marketing budget from fraudulent activities like click-spam and app install fraud.

Onboarding screen

An onboarding screen is the initial screen a user sees when they first launch a mobile app or web application. It serves as an introduction to the app adding this into your mobile app guiding users through the initial steps and familiarizing them with its core functionalities.

Why we need onboarding:

Welcome and introduce: Greet users and introduce them to the app's purpose and value proposition.

Guide and educate: Guide users through the essential features and functionalities, demonstrating how to use the app effectively.

Motivate and engage: Encourage users to explore the app and create a positive first impression to increase retention.

Benefits of having this in a mobile app:

Visuals: Often include eye-catching visuals like screenshots, icons, or short animations to grab attention and enhance understanding.

Simple and clear language: Use concise and easy-to-understand language to avoid overwhelming users.

Interactive elements: These may include interactive elements like swiping gestures, tappable buttons, or short tutorials to keep users engaged.

Call to action (CTA): A clear and actionable prompt, like "Get Started" or "Explore Now," to encourage users to take their first action within the app.

Firebase Cloud Messaging

Firebase Cloud Messaging (FCM) is a cross-platform messaging solution from Google that allows you to send notification messages and data messages to mobile apps and web apps. It offers a reliable and cost-effective way to engage users and integrate FCM into your mobile app to help deliver updates, promotions, or other relevant information.

Key functionalities of FCM:

Send notification messages: These appear as visual alerts on the user's device even when the app is in the background or closed. They are ideal for time-sensitive updates, promotional messages, or news.

Send data messages: These are delivered silently to the app in the background and do not trigger any visual notifications. They are typically used to send data that the app can process in the background such as updating content or triggering specific actions.

Target messages: You can send messages to specific devices, groups of devices based on certain criteria (topics, user segments), or all users of your app.

Analytics and A/B testing: FCM provides tools to track message delivery, analyze user engagement, and conduct A/B testing to optimize your notification strategies.

Benefits of using FCM:

Cost-effective: Sending push notifications through FCM is free for a generous quota making it accessible for various app development projects.

Cross-platform: Reaches users across different platforms using a single solution.

Scalable: Supports sending messages to a large number of devices efficiently.

Reliable: Delivers messages with high reliability even in low network conditions.

Actionable notifications: Allows users to interact with notifications by deep linking them to specific app sections.

Data-driven insights: Provides valuable data to understand user engagement and optimize notification strategies.

Touch ID / Biometric Authentication

Touch ID or biometric is a type of authentication used in many devices. Biometric authentication refers to any technology that uses a person's unique biological characteristics to verify their identity. In the case of Touch ID, it uses fingerprint recognition. Integrating this into your mobile app makes app and user data more secure.

How it works in your app:

Enrollment: When you first set up Touch ID you place your finger on the designated sensor on your device multiple times. This allows the device to capture a detailed image of your fingerprint.

Data Storage: The actual image of your fingerprint is not stored on your device. Instead, a mathematical representation of your fingerprint is created and securely stored in a dedicated area of the device called the Secure Enclave. This ensures that even if someone were to gain access to your device they wouldn't be able to obtain your actual fingerprint data.

Verification: When you try to unlock your device or use Touch ID for other purposes, you place your finger on the sensor again. The device captures a new image of your fingerprint and compares it to the stored mathematical representation. If they match, your identity is verified, and you gain access.

Benefits of Touch ID:

Convenience: It allows for faster and more convenient unlocking compared to traditional methods like passwords or PINs.

Security: It's generally considered more secure than other methods, as fingerprints are unique to each individual and difficult to forge.

Ease of Use: Touch ID is generally user-friendly and can be easily set up and used by people of all ages.

Firebase Analytics

Firebase Analytics is a free app measurement solution offered by Google. It provides comprehensive insights into user behaviour and app performance, integrating into your mobile app helping users understand how users interact with their apps and make data-driven decisions for improvement.

Key functionalities of Firebase Analytics:

Automatic Event Tracking: Firebase automatically captures essential app usage data like app installs, sessions, and screen views without requiring developers to write additional code.

Custom Event Tracking: Developers can define and track specific events within their app that are unique to their functionalities like completing a purchase, adding an item to a wishlist, or watching a video tutorial.

User Properties: Capture and track user attributes like demographics, location, and in-app preferences to understand your user base better.

Funnel Analysis: Analyze the user journey through specific conversion funnels allowing you to identify drop-off points and optimize the conversion process.

Realtime Monitoring: Gain live insights into user activity with features like StreamView and DebugView helping you understand user behaviour in real-time and troubleshoot issues quickly.

A/B Testing: Test different app features or variations to see which ones perform better and optimize the user experience based on data-driven insights.

Integrations: Firebase Analytics integrates seamlessly with other Firebase features like Crashlytics and Cloud Functions, allowing you to build a comprehensive understanding of your app's performance and user behaviour.

Benefits of using Firebase Analytics:

Gain user insights: Understand how users interact with your app, what features they use most, and where they encounter problems.

Improve app performance: Identify areas for improvement and make data-driven decisions to enhance user engagement and retention.

Optimize marketing campaigns: Measure the effectiveness of your marketing efforts and understand which channels drive the most valuable users.

Monetization insights: Gain insights into user behaviour related to in-app purchases or subscriptions, helping you optimize your monetization strategies.

Free and unlimited reporting: Firebase Analytics offers a free tier with unlimited reporting for up to 500 distinct events, making it accessible for developers of all sizes.

Integrate these features in your mobile app with Webtonative

Webtonative lets you convert your website into mobile apps (Android & iOS) in a user-friendly way, even without coding knowledge. It offers various features so how to use them and integrate them into our app.

  • Go to the WebToNative website and enter the URL of your desired website.
  • Proceed with the conversion process by selecting the platform (e.g., iOS, Android).
  • After selecting the platform, provide a name for your app and click on "Get Demo."
  • The website will then be transformed into a mobile app. Proceed to edit the app.
  • Within the editing interface, navigate to the "Add-Ons" section where you'll find various features to enhance your app.
  • Select the features you want to add to your app to enhance its functionality.
  • Once you've added the desired features, hit "Rebuild App" to finalize the changes.

Conclusion

Integrating essential features like social logins, bottom navigation, AppsFlyer, Firebase Cloud Messaging, Touch ID, and Firebase Analytics is crucial for maximizing user engagement and app success. Leveraging platforms like WebToNative streamlines app development, enabling seamless transformation of your website into a dynamic mobile app. This holistic approach enhances usability, security, and data-driven insights, offering users a compelling and personalized experience while optimizing marketing efforts in today's competitive landscape.

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