Meta Pixel

Meta Pixel lets you understand who engages with your event and how they interact with your website. It helps you gather valuable insights into your event attendees. It tracks event registrations and bookings.


Setting Up Meta Pixel

Step 1: Sign Up for Orufy Bookings (opens in a new tab) and Navigate to the Apps & Integration section.

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Step 2: Click on Integrate Now.

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A pop-up will appear showing the features and requirements of the Meta Pixel.

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Things Required to Set Up Meta Pixel

1. You should have a Facebook Business Manager account to generate and manage your pixel. 2. Integrate the Google Pixel base code on your website and configure standard/custom events. 3. Make sure adherence to privacy polices, including user consent for data tracking.


Step 3: Click on Connect Meta Pixel, enter Pixel ID.

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Click on Connect for a successful connection.


Event NameEvent LabelDescription
all_events_pageAll Events pageWhen a user lands on the main booking events page, all the events are listed.
select_dateDate SelectionWhen the user selects the date.
select_timeTime Slot SelectionWhen the user selects the time.
VIEW_BOOKING_DETAILS_PAGEEnter Booking DetailsEnter your name and email, and click on schedule event.
view_thank_you_pageAttendee viewed booking thank you pageThe user will be redirected after filling in the details on the Event scheduled successfully page.
verify_emailVerify Email before BookingWhen the admin enables this email verification option from the admin side, before scheduling the event.
clicked_reschedule_buttonAttendee clicked the reschedule buttonWhen the email is sent to the user for the successful event schedule, and clicks on the reschedule button.
view_thank_you_pageAttendee viewed booking thank you pageWhen the user rescheduled the event again.
view_cancel_pageAttendee viewed Cancel Event pageWhen the user clicks on cancel, it will be directed to the Cancellation event page.
view_cancel_event_page-When the user wants to cancel the scheduled event.
submit_routing_formAttendee submitted the routing formThe user has submitted the routing form.
submit_routing_form_successAttendee successfully submitted the routing formThe routing form submitted by the user is successfully submitted.
view_routing_formAttendee viewed the routing formWhen the user opens the link, the routing form will appear.
-SubscribedButtonClickThe user clicks on the submit button to submit the routing form.
submit_routing_form_successAttendee successfully submitted the routing formThe user has successfully submitted the routing form.